In Spain, children only leave 35 minutes a day, half of them pets. A lack of outdoor activity that can cause and increase children's myopia.
At Multiópticas, we want to raise awareness of how something as simple as outdoor activity can prevent more children from joining the Borrosa Generation.
Watch videoIn SPAIN, CHILDREN ONLY SLEEVED AS 35 MINUTES PER DAY. The MILK OF OUR MASCOTS.
While our pets leave 3 times a day, there are children who only leave the outside for an average of 35 minutes a day. One of the main consequences of not spending enough time outdoors is the increase in children's myopia.
This is why Children's Pasajeros was born, a humorous campaign to raise awareness of the importance of going out into the street to prevent the progression of myopia.
Fuzzy generation
1 Out of 2 children will have myopia, spending more time outdoors can prevent it.
The lack of outdoor activities with sunlight, sedentary lifestyle and exposure to screens means that we are at risk for developing myopia, or also known as the “pandemic of the century.”
Generation Borrosa is a concept launched by Multiópticas to raise awareness of the increase in children's myopia and help prevent a generation from seeing their future blurry.
In collaboration with: 
Check YOUR VISIT AND help us FRENCH INFANTIL MILIPOMY.
All about children's myopia
Myopia is the most common visual defect in the world.
The WHO considers it the "silent pandemic of the century" because it is expected that by 2050 more than 50% of the world's population will be miope.
Myopia increases faster in children
Normal eye
Good image focus.
Clear vision.
Myope eye
Blur of images.
Eye longer.
Blurred vision.
Myopia usually begins during childhood and continues to develop during the years of growth, experiencing its greatest progression between the ages of 8 and 12 and stabilising from approximately 20.
It is estimated that in the coming years 60 or 70% of the children will be young.
The myopia of digital natives has increased
in almost 2 dioptres in recent years, why?
Genetics
When parents are young people, their children have a greater chance of being young.
Lifestyle
Current lifestyle habits can influence the development of myopia:
1 Out of 2 children will be a joy in the future,
What can be the consequences of this?
High myopia multiplies the likelihood of developing other more serious eye diseases in the future, such as:
Myopic maculopathy
Retinal detachment
Glaucoma
Cataracts
