Inspired by minimalist Japanese ideology, whose origin in Buddhism supports the theory of depriving oneself of the unnecessary to achieve happiness. It is a revolutionary formula of thought that transcends all material and invites us to focus on the essential.

Find them IN YOUR OPTICAL
Normó en Gravity-Product from the collection
Normó en Gravity-Product from the collection
Normó en Gravity-Product from the collection
Normó en Gravity-Product from the collection
2 / 4

Materials

The models in the air, with coloured nylon thread, feature a design of a rod and ultra-thin elbow, with careful detailing and refined shapes. Also included are marked and classic men's models with modern lines.

ERGONOMIC DESIGN

These glasses, like all the collections of noren, are made of titanium with rimless frames, and they stand out for combining classic and timeless colours, such as grey, gold or blue metals, with touches of colour in faded tones that add elegance and contemporary style.

/ The campaign

Following the conceptual and aesthetic line used in previous campaigns, for this campaign, the brand has created clean and minimalist images where the product is the star.

Normó en Gravity-Product from the collection
Normó en Gravity-Product from the collection
Normó en Gravity-Product from the collection
Normó en Gravity-Product from the collection

Using stylisms and the use of key elements, the campaign is approaching the architectural world, elegant and high that the noren brand represents. To highlight the visibility of the collection, it has been represented in a variety of indoor and outdoor scenarios.

In addition, a unique universsov has been developed through a careful selection of colours that unifies all the pieces of the campaign. This colour palette not only has an aesthetic purpose, but also allows for an extensive narrative, which allows the campaign to have a prolonged duration over several seasons.