Puritsu, which takes its name from the Japanese word that means pleated, is inspired by the technique of making folds in flexible materials such as fabric or paper. However, this collection challenges the convention by applying this technique to rigid and resistant materials such as titanium.

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Mó Noren-Product from the collection
Mó Noren-Product from the collection
Mó Noren-Product from the collection
Mó Noren-Product from the collection
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Materials

Offering the highest quality in every detail. Materials such as titanium and Ultem guarantee lasting comfort, while minimalist design and attention to detail ensure that each pair of glasses is a style statement.

Attractive AND FUNCTIONAL DESIGN

From oversize models in contemporary style to more classic intellectual designs, each model reflects the Noren's interpretation of the pleated technique. The most timeless tones are combined with pink, green and blue accents, achieving a versatile, transversal colour palette that adapts to any style.

The campaign

To accompany the launch of Puritsu, Multiópticas has developed a visual campaign that reflects minimalist beauty and updated luxury. The campaign shows the versatility and perfection of the shapes and importance of the materials of the Puritsu glasses, highlighting their ability to complement any style and personality. Innovation is at the heart of Puritsu, which challenges the limits of the material to create simple shapes with light folds.

Mó Noren-Product from the collection
Mó Noren-Product from the collection
Mó Noren-Product from the collection
Mó Noren-Product from the collection
Mó Noren-Product from the collection Mó Noren-Product from the collection